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As you may recall, in Part 1 of this series we talked about what to do and not to do when writing headlines that will lead to someone reading your post. In Part 2, we will present some proven formulas for building compelling headlines that have been used by successful bloggers.
First, we’ll run through a quick overview of the various types of post, and then we will present the formula for writing headlines, with examples, and the post types they work best with.
So let’s get started!
This is not a definitive list, but it covers the types of posts that you see most often in the blogosphere.
Now that we have the basic post types defined, we can look at some basic headline formulas, with examples, and the post types they are most commonly used for.
[sociallocker id=”1785″]One last thing. The formulas presented below are by no means definitive. My suggestion is that you start off with determining what type of post you have written. Once you have done that, you can refer to the formula table and see which formulas are best for the type of post. Then you can play with plugging in the variables until you come up with something you like.
Oh, and don’t forget to apply the tips from Part 1.
|[Number] + [Adjective] + [Keyword]||9 Unusual Family Vacation Destinations||List, Informational|
|[Adjective] + [Adjective] + [Keyword]||Surprisingly Inexpensive Christmas Gift Ideas||List, Informational|
|[Number] + [Adjective] + [Keyword] + [Promise]||5 Romantic Weekend Getaways That Will Put The Fire Back Into Your Relationship||List, Informational|
|[Adjective] + [Adjective] + [Keyword] + [Promise]||Unbelievably Cute Puppies You Will Want To Take Home With You Right Now||Entertaining|
|The Secret Of [Keyword]||The Secret of Applying Eyeliner||Instructional|
|The Secret Of [Keyword] + [Promise]||The Secret of Writing a LinkedIn Profile That Will Get You Noticed||Instructional|
|Little Known Ways To [do something]||Little Known Ways to Pay Off Your Mortgage In Half the Time||Informational|
|A/An [Adjective] Way To [do something] Without/While/Even Though [a situation or thing]||A Brilliant Way To Save Money Without Sacrificing Your Sacrificing Your Lifestyle||Instructional, Informational|
|[do something] Like [outstanding example]||How To Make Pies Like A Pastry Chef||Instructional|
|What Everyone Needs to Know About [Keyword]||What Everyone Needs To Know About The New FDA Food Labelling Guidelines||Wake-Up Call, Opinion Piece, List|
|Why You Should Stop [doing something]||Why You Should Stop Eating Dairy Right Now||Wake-Up Call, Opinion Piece, List|
|[Number] + [Adjective] + Reasons You Should Stop [doing something]||14 Reasons You Should Stop Eating Microwaveable Dinners||List, Wake-Up Call|
|How To [do something]||How To Find A Financial Advisor You Can Trust||Instructional, Informational|
|How to [do something] [Promise]||How To Get Started On An Exercise Program That Will Fit Your Lifestyle||Instructional, Informational|
|The Ultimate/Beginners Guide To [Keyword] Without [something]||The Ultimate Guide To Finding An Apartment In New York Without A Realtor||Instructional, Informational, Series|
|The Ultimate/Beginners Guide to [Keyword] + [Promise]||The Beginners Guide To Blogging for Cash||Instructional, Informational, Series|
|How I [did something]||How I Started a Successful Online Business||Instructional, Personal Stories|
|How I [did something] Without/While/Even Though [a situation or thing]||How I Transformed Into a Fitness Champion After Having A Baby||Instructional, Personal Stories|
|Lessons I Learned From [someone or something]||Lessons I Learned From Role Playing Games||Informational, Personal Stories|
|How to Survive Your First [something]||How To Survive Your Child’s First Day At School||Instructional|
|How I Survived [something]||How I Survived Meeting His Kids For The First Time||Personal Stories|
|Do You Want To Know/Have/Be [something]?||Do You Want To Save Money On Gifts This Christmas?||Informational, Instructional|
|Why You Never [do something]||Why You Never See Pharrell Without A Hat||Informational, Entertaining|
|Are You Tired Of [situation or thing?]||Are You Tired Of Paying For Cable?||Informational, Instructional, Wake Up Call|
|Are You Ready To [do something]?||Are You Ready To Start Making Money On Your Blog?||Informational, Instructional|
|Are You Wondering Why [something]?||Are You Wondering Why Your Posts Are Not Getting Shared?||Informational, Instructional, Case Studies, Opinion Pieces|
|Top [number] Tips For [doing something]||Top 5 Tips For Playing Pokemon Go||List, Informational, Instructional|
|The [Number] Things You Should/Should Not [blank]||The One Thing You Should Never Put On A Sandwich||List, Wake-Up Call|
|Why You Can not/Should Not [do something]||Why You Cannot Believe What The GOP Is Saying About Immigration Reform||List, Wake-Up Call|
|[provocative question]||Should You Be Friends With His Ex?||Opinion Piece, Personal Stories|
|If You [blank], You Should [blank]||If You Have A Chip Credit Card, You Should Read This Alarming News||News, Wake-Up Call|
|[Number] [things you should stop doing]||7 Amateur Grilling Mistakes You Need to Stop Making This Summer||Wake-Up Call, List|
|[Number] Things You Never Knew About [something/someone]||8 Things You Never Knew About Katie Holmes||Entertaining, Informational|
|[Number] Signs You Should/Should Stop [something]||6 Signs You Should Eat More Protein||List, Wake-Up Call|
|The [Number] [Adjective] [places or things]||The 5 Best Football Stadiums on the US||List, Informational|
|Did You Ever Wonder Why/How/What [blank]?||Did You Ever What Time In Jail Would Be Like?||Informational, Entertaining, Instructional|
Do you have another formula for headlines you have used successfully in the past? If so, let us know in the comments section.
As always, happy blogging!